For over 70 years, Labud has been the leading Croatian detergent and cleaning product manufacturer.
Our products are part of every household and they have even become synonyms for their categories. Čarli, Sanitar, Permetal, Super Jon, Meri Merino and Oliver are the most popular ones, both in Croatia and in the surrounding region. They have won numerous awards for excellence and carry international quality labels, but more importantly – they have gained the trust of consumers that use them every day.
Since the very first year of our existence, we have focused on innovation and high quality solutions. We were the first on the market to introduce a bioactive detergent for hand and machine washing of white and colored clothes (Cin). We introduced the first abrasive agent (Jon), liquid detergent for hand dishwashing (Čarli), the first universal bathroom cleaning agent (Sanitar 5) as well as the first detergent for hand and machine washing of delicate fabrics (Meri Merino).
In 2015, Labud became a member of the Meteor Group, which assumed the majority ownership of the company. After a successful restructuring and consolidation of the company operations carried out by the Meteor Group, Labud built the foundations for further successful development and business growth. The very next year, Labud increased its revenues and profits, starting a new chapter in its rich history.
Meteor Group is a consumer goods manufacturer that unifies the companies Badel, Badel1862, Labud and Meteor. The business operations are divided into two divisions: manufacturing of cleaning agents and lanterns as well as vinegar, wine and strong alcoholic beverages.
We are cooperating with many companies across the region, and our products, as well as our Group, has been awarded a number of excellence certificates.
We are continuously investing in research and development and we are creating new, innovative products and successful brands.
Guided by our knowledge and experience and sustainable production, as well as by our ability to pivot quickly and the flexibility that we have, we successfully cooperate with our retail partners in the development and production of our own brands.
In business, we are governed by the principles of sustainability and corporate social responsibility. We are a responsible employer who truly believes that people are the greatest value of every organization, and therefore we are constantly investing in their growth and development.